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Black is the New Ivory


You’ve heard of the LBD–a wardrobe must-have for every woman. Why? Black works for every type of event, it’s universally flattering, and it never goes out of style. Seriously, think about it…your favorite go-to cocktail dress. Black, right? So, while a black wedding gown may seem revolutionary, it actually makes perfect sense! That’s why when we saw a parade of black wedding dresses hit the runway at bridal fashion week, we made sure to snatch up A TON because we knew our brides have what it takes to rock them down the white carpet.

 

The Perks of Wearing Black

More Defined Patterns

If you were hoping to wear lace for your big day, then you’ll be happy to know that (in our opinion) almost every lace looks better in black. Because they tend to be lined in lighter colors, the contrast of the black lace against the lighter background makes the pattern stand out even more.



Marks Show Up Less

If you’re one of those brides that’s worried about your gown getting dirty (which is inevitable), then getting a black gown is definitely the right move. Whether it’s dirt on the hem from the dance floor or the inevitable drop of champagne, everything shows up less on black fabric.


Universally Flattering

It’s also well-known that black is a universally flattering color. The dark shade is slimming and looks good on every skin tone. It also never goes out of style. So while you may be pushing the traditional “boundaries” of bridal fashion, opting for a black dress is still a timeless look. 


And if you’re wondering if by forgoing the traditional white or ivory dress that you’ll be missing those “bridal vibes”, think again. While these dresses are black, they are most definitely still bridal gowns. From the dramatic silhouettes to the epic trains, there will be no mistaking who the bride is on your big day. 


Ready to try on some of these beauties? Schedule your appointment today for one of our three convenient locations.

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Why Choose USA Bridal?

What to expect when you become a USA Bridal's wedding bride? With us, you can experience a stress free search of wedding dresses for sale in your area. We are a wedding boutique that makes you feel special and beautiful. Try on our wedding gowns from the best of the best wedding gown designers. Wedding boutique dresses have never been this glamorous with USA Bridal's great selection of wedding clothes! Don't settle for less from other wedding dress boutiques. Employees from amazing gown stores should offer you a warm welcome, listen to what you really want and assist you wholeheartedly until you find your dress. Fortunately, one of the best wedding shops for you is here - call USA Bridal now!

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  • Shop
  • Blog

    • Prom 2024 Is Officially In Store - Dresses And Sales Galore!
    • Unveiling The Era Of Diversity In Formal Fashion: A Fab Adventure at the National Bridal Market 2024, Chicago!
    • Trending Color Combos For Your Bridal Party
    • We’re Back From Bridal Fashion Week–Here’s What We Found
    • The Quince Trends That We Hope Are Here To Stay
    • Did You Know That USA Bridal Has An Exclusive Line Of Gowns?
    • Welcome to USA Bridal
    • Let's Suit Up
    • Say Yes For Less During The National Bridal Summer Event
    • Maids & Mothers–Pro Tips on What’s Trending for 2023
    • Huge Sale Dates Announced! May 17- June 21
    • Straight From The Runway to USA Bridal: The Hottest Trends From Chicago Bridal Market
    • What’s Trending For Prom 2023?
    • Accessorizing Your Bridal Look
    • Affordable Wedding Gowns–You Won’t Believe These Prices!!!
    • What Is The Difference Between A Suit And A Tux?
    • What to Prepare Before Your Bridal Appointment?
    • Maids, And Mothers, And Tux Trends–Oh My!
    • Pro Tips For Your First Bridal Appointment
    • Top Tips in Choosing Your Bridesmaids’ Dresses
    • How to Preserve Your Beloved Wedding Gown to Last for Years?
    • Black is the New Ivory
  • USA Bridal

    • Overview
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+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
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Embellishment
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Hemline/Train
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Silhouette
Sleeve
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+Narrow by Color


Collections

Bridal Collections

  • GOWNS UNDER $1000
  • Black Bridal Gowns
  • Allure Abella
  • Allure Couture
  • Allure Bridal
  • Allure Romance
  • Allure Womens
  • Allure Modest
  • Allure Wilderly
  • Bridal Belts & Accessories
  • Clarisse - White Collection
  • Enchanting by MonCheri
  • Jessica McClintock Bridal
  • Lady B Bridal
  • Madison James by Allure
  • Martin Thornburg Bridal
  • Martin Thornburg Luxe
  • Michelle Bridal - Plus
  • Mon Cheri Modest
  • Morilee
  • Morilee Blu
  • Morilee Voyage
  • Morilee Julietta Plus
  • Sophia Tolli
  • SYDNEYS CLOSET-PLUS

SALE

  • SALE BRIDAL
  • SALE PROM & HOMECOMING
  • SALE SOCIAL OCCASION GOWNS

Brides Maids

  • Bari Jay
  • Bari Jay Junior Bridesmaids
  • Lady B Bridesmaids
  • Morilee Maids

Prom-Pageant-Party

  • Clarisse
  • Colette Prom by Daphne
  • Colors Dress
  • Colors Couture
  • Dave & Johnny Prom
  • Ellie Wilde
  • Glow
  • Johnathan Kayne
  • Morilee Prom
  • Sydney's Closet Plus Size Prom
  • Tease Prom

Menswear

  • Peanut Butter Collection
  • Suits

Ladies Tux / Gender Neutral

  • Ladies Tuxedos
  • Untraditional / Nonbinary

HomeComing | Party Dresses

  • Dave & Johnny Homecoming
  • Sydney's Closet Homecoming

Girls

  • Bari Jay Flower Girls
  • Sugar Kayne
  • Rosebud Fashions

Quinceanera

  • Lady B Quinceanera
  • Morilee Vizcaya
  • Morilee Valencia
  • Princesa by Mon Cheri

Mothers/Social Occasion

  • Cameron Blake by Mon Cheri
  • Marsoni by Colors
  • Montage by Mon Cheri
  • Lady B Social Occasion
  • Social Occasion by Mon Cheri
  • MGNY Collection
  • Rina diMontella

Accessories

  • Bras
  • Bridal Masks
  • Gown Preservation
  • Invitations

Veils

  • Velma's Veils

More Styles

  • Featured Bridal
  • Featured Prom
  • Featured Quinceañera
  • Featured Styles