At USA Bridal, we’ve been dressing brides for their big day for almost 30 years now, so we know a thing or two about bridal fashion. We go to bridal market twice a year (sometimes more) to bring our clients the absolute latest styles. But, we also hear all of our brides' requests throughout the year and we discovered that sometimes the best way to give our clients exactly what they’re looking for is to design it ourselves, so that’s what we did and Lady B was born.

If you’re not familiar with our favorite lady, allow us to make a proper introduction. Lady B is our private label collection of bridal gowns made exclusively for USA Bridal. You won’t find these gorgeous gowns anywhere else! And you didn’t hear it here, but our gowns are made by the same factories that craft gowns for some of the expensive big-name designers, so you’re getting the same impeccable quality but we don’t upcharge for the label. We’ve always believed that every bride deserves their dream dress at a cost that won’t break the bank, so when we created Lady B, we made sure that all of the gowns fell into an affordable price range ($698-$1,999).

Unlike other collections that feature multiple looks for brides with the same style, our Lady B collection has something for everyone–gowns as unique as each of our brides. Whether you’re looking for a mermaid, sheath, ballgown, or A-line dress or satin, lace, or crepe you’re sure to find it at our salons! The Lady B collection also has removable elements like trains, sleeves, and overskirts–you can get two looks for the price of one!

Because Lady B is made just for us, we can accommodate customizations like different color options and an extensive size range (00-40). If you need your gown now or simply fall in love at first sight (it happens), we have Lady B gowns in stock that you can take home that same day!

USA Bridal  is here to bring you formal fashion bliss.Unbeatable gowns, killer rates, and a squad of style pros to make you look 🔥We also have prom dresses, quinceanera gowns and tuxedos for your groom. Don’t forget to book in advanceso you can visit your preferred location. Let USA Bridal handle the rest!